BRAND STRATEGY
"brand is a product or service which owns an emotion - Samson Manickaraj"
"does your brand own an emotion inside your consumer?"
Our brand strategy team works with you from the earliest stages, identifying the vision, mission and the values of the brand, which form the soul of the brand.
We use this to build out the audience persona, which is a fictional character based on Demographics, psychographics and behavior of that character.
"branding is the art of becoming knowable, likeable and trustable"
Our next step is in conducting a thorough Competitive Analysis in the marketplace, to identify strengths and weaknesses of competitors, which helps us identify gaps and opportunities.
This helps us create the Messaging and Storytelling Framework for the Brand, and create the Brand Identities, which are, the logo, typography, color palette, image styles, iconography, style guide, digital collaterals like the website, apps, and social media banners, and physical collaterals like business cards, brochures, flyers, gift kits and any promotional material of the brand.
The final step in Brand Strategy is we build out the Marketing Guidelines, which are the set of parameters which serve as the guide for the next team who create the Marketing Plan and Marketing Execution.