We have indepenendent Content and Copywriting teams.
Content posts are typically long-form, (example: blog posts) and they help your business achieve good Search Engine results.
Copywriting is short and to the point, and greatly useful inside landing pages to generate ecommerce sales or leads.
“content writing is blogging, copywriting is selling. both are 2 arms of your business”
Content writing is informative and creative and meant to be shared by users and forwarded to their friends.
Copywriting is direct and focused on a sales-generating end-game
Great Copywriting is the art of selling people on an idea, brand, or ideology.
A great piece of Copywriting can tell a million dollar story in few short words.
It can communicate the values of your brand and generate a million dollars in sales.